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Matomo vs Umami

Analytics

M
Matomo
Open-source Google Analytics alternative with full data ownership and privacy compliance
Switching Cost: drop-in
U
Umami
← More affordable
Open-source privacy-focused web analytics alternative to Google Analytics
Switching Cost: drop-in

Analysis

The cost difference is substantial — Matomo runs about 2.9x what Umami charges.

Pricing philosophy differs — Matomo charges tiered, but Umami takes a flat-rate approach.

Price-conscious teams should choose Umami — the cost advantage is hard to ignore, especially for growing workloads.

Bottom Line

Price-conscious teams should choose Umami — the cost advantage is hard to ignore, especially for growing workloads.

Price Difference
2.9x
Umami is cheaper by $17/mo
Pricing Model
Different
Tools charge using different pricing philosophies

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