Best Free Analytics Tools

A

Amplitude

Free tier available

Product analytics platform for tracking user behavior, running experiments, and optimizing digital products

Switching Cost: moderate

D

Dub

Free tier available

Link management platform with analytics, custom domains, and partner program tools

Switching Cost: moderate

F

FullStory

Free tier available

Digital experience intelligence platform with session replay, heatmaps, and rage-click detection

Switching Cost: significant

H

Heap by Contentsquare

Free tier available

Auto-capture product analytics with session replay, heatmaps, and AI-powered insights

Switching Cost: significant

H

Hotjar

Free tier available

Heatmaps and session recordings platform for understanding user behavior (now part of Contentsquare)

Switching Cost: moderate

M

Matomo

Free tier available

Open-source Google Analytics alternative with full data ownership and privacy compliance

Switching Cost: drop-in

M

Metabase

Free tier available

Open-source business intelligence tool for SQL queries, dashboards, and embedded analytics

Switching Cost: moderate

M

Mixpanel

Free tier available

Product analytics platform with event tracking, funnels, cohorts, and session replay

Switching Cost: moderate

O

OpenPanel

Free tier available

Open-source analytics platform with event tracking, user profiles, and real-time dashboards

Switching Cost: drop-in

O

OpenReplay

Free tier available

Open-source session replay and product analytics platform with developer tools and co-browsing

Switching Cost: drop-in

P

Pendo

Free tier available

Product analytics and in-app guidance platform with session replay and user onboarding

Switching Cost: significant

P

PostHog

Free tier available

Open-source product analytics platform with session replay, feature flags, A/B testing, and usage-based pricing

Switching Cost: moderate

S

Segment by Twilio

Free tier available

Customer data platform (CDP) for collecting, cleaning, and routing user data to any tool

Switching Cost: architectural

S

Smartlook

Free tier available

Session replay and product analytics platform with heatmaps and funnel analysis

Switching Cost: moderate

T

Tinybird

Free tier available

Real-time analytics API platform for ingesting, transforming, and publishing data as low-latency APIs

Switching Cost: significant

U

Umami

Free tier available

Open-source privacy-focused web analytics alternative to Google Analytics

Switching Cost: drop-in