Which is cheaper, Hotjar or Umami?

Umami is 5.4x cheaper than Hotjar. Hotjar starts at $0/mo, Umami starts at $0/mo.

Does Hotjar have a free tier?

Yes, Hotjar offers a free tier with sessionsPerMonth: 200000, projects: 1.

Hotjar has moderate switching cost. Umami has drop-in switching cost. Umami is easier to switch away from.

Analytics

Hotjar

Heatmaps and session recordings platform for understanding user behavior (now part of Contentsquare)

Switching Cost: moderate

Umami

← More affordable

Open-source privacy-focused web analytics alternative to Google Analytics

Switching Cost: drop-in

The pricing gap between Umami and Hotjar runs about 5.4x — significant consideration for scaling.

Cost modeling varies: tiered drives Hotjar pricing, while Umami uses flat-rate.

If budget is your primary constraint, Umami is the clear winner with its more wallet-friendly pricing structure.

If budget is your primary constraint, Umami is the clear winner with its more wallet-friendly pricing structure.

Price Difference

5.4x

Umami is cheaper by $40/mo

Pricing Model

Different

Tools charge using different pricing philosophies

Switching Costs

Umami

Lower switching costs for easier migration