Which is cheaper, Hotjar or Smartlook?

Hotjar is 1.1x cheaper than Smartlook. Hotjar starts at $0/mo, Smartlook starts at $0/mo.

Does Hotjar have a free tier?

Yes, Hotjar offers a free tier with sessionsPerMonth: 200000, projects: 1.

Hotjar has moderate switching cost. Smartlook has moderate switching cost. Both have similar switching complexity.

Analytics

Hotjar

← More affordable

Heatmaps and session recordings platform for understanding user behavior (now part of Contentsquare)

Switching Cost: moderate

Smartlook

Session replay and product analytics platform with heatmaps and funnel analysis

Switching Cost: moderate

Their pricing models diverge: Hotjar uses tiered, while Smartlook operates on a flat-rate basis.

Both tools have compelling strengths — choose Hotjar if you value heatmaps, otherwise Smartlook offers advantages in session.

Both tools have compelling strengths — choose Hotjar if you value heatmaps, otherwise Smartlook offers advantages in session.

Price Difference

1.1x

Hotjar is cheaper by $6/mo

Pricing Model

Different

Tools charge using different pricing philosophies