Which is cheaper, Hotjar or Matomo?

Matomo is 1.9x cheaper than Hotjar. Hotjar starts at $0/mo, Matomo starts at $0/mo.

Does Hotjar have a free tier?

Yes, Hotjar offers a free tier with sessionsPerMonth: 200000, projects: 1.

Hotjar has moderate switching cost. Matomo has drop-in switching cost. Matomo is easier to switch away from.

Analytics

Hotjar

Heatmaps and session recordings platform for understanding user behavior (now part of Contentsquare)

Switching Cost: moderate

Matomo

← More affordable

Open-source Google Analytics alternative with full data ownership and privacy compliance

Switching Cost: drop-in

Budget-wise, Matomo is clearly more affordable at roughly a 1.9x price difference.

{winner} wins on flexibility — easier switching means less lock-in and more options for your long-term strategy.

{winner} wins on flexibility — easier switching means less lock-in and more options for your long-term strategy.

Price Difference

1.9x

Matomo is cheaper by $23/mo

Switching Costs

Matomo

Lower switching costs for easier migration