Which is cheaper, Fathom or Matomo?

Fathom is 1.7x cheaper than Matomo. Fathom starts at $15/mo, Matomo starts at $0/mo.

Does Fathom have a free tier?

No, Fathom does not have a free tier.

Fathom has drop-in switching cost. Matomo has drop-in switching cost. Both have similar switching complexity.

Analytics

Fathom

← More affordable

Privacy-focused web analytics with no cookie banners required and forever data retention

Switching Cost: drop-in

Matomo

Open-source Google Analytics alternative with full data ownership and privacy compliance

Switching Cost: drop-in

You're paying a premium for Matomo — expect around a 1.7x higher bill compared to Fathom.

The free tier advantage goes to Matomo, which offers a no-cost entry point that Fathom lacks.

Pricing philosophy differs — Fathom charges flat-rate, but Matomo takes a tiered approach.

Matomo stands out for teams needing a free tier — zero upfront costs for prototyping and testing is a genuine advantage.

Matomo stands out for teams needing a free tier — zero upfront costs for prototyping and testing is a genuine advantage.

Price Difference

1.7x

Fathom is cheaper by $11/mo

Free Tier

Matomo

Has a free tier option

Pricing Model

Different

Tools charge using different pricing philosophies