Which is cheaper, Amplitude or Matomo?

Matomo is 1.9x cheaper than Amplitude. Amplitude starts at $0/mo, Matomo starts at $0/mo.

Does Amplitude have a free tier?

Yes, Amplitude offers a free tier with mtus: 10000, eventsPerMonth: 10000000.

Amplitude has moderate switching cost. Matomo has drop-in switching cost. Matomo is easier to switch away from.

Analytics

Amplitude

Product analytics platform for tracking user behavior, running experiments, and optimizing digital products

Switching Cost: moderate

Matomo

← More affordable

Open-source Google Analytics alternative with full data ownership and privacy compliance

Switching Cost: drop-in

The cost difference is substantial — Amplitude runs about 1.9x what Matomo charges.

Their pricing models diverge: Amplitude uses usage-based, while Matomo operates on a tiered basis.

Teams prioritizing vendor flexibility should choose {winner} — lower switching costs preserve your future options.

Teams prioritizing vendor flexibility should choose {winner} — lower switching costs preserve your future options.

Price Difference

1.9x

Matomo is cheaper by $23/mo

Pricing Model

Different

Tools charge using different pricing philosophies

Switching Costs

Matomo

Lower switching costs for easier migration